You used to call me on my cell phone
Late night when you need my love
Call me on my cell phone
Late night when you need my love
And I know when that hotline bling
That can only mean one thing
I know when that hotline bling
That can only mean one thing
Ever since I left the city,
You got a reputation for yourself now
Everybody knows and I feel left out
Girl you got me down, you got me stressed out
'Cause ever since I left the city,
you started wearing less and goin' out more
Glasses of champagne out on the dance floor
Hangin' with some girls I've never seen before
Little Mix’s video was mostly a performance
video, where you could see the members of the group dancing in their own scenes
and together. The music video was very colourful and used arrange of bright
pastel colours to make it stand out. The use of these colours would attract the
attention of teenagers, showing you that their target audience is mostly aimed
at teenagers and maybe young adults too. The video was very fast paced and
would be cut to the beat of the song. Their dancing was also in time with the beat,
which made everything look a lot smoother. The cuts seem almost invisible as
they would follow the movements of the members when they moved. The fast-paced
video matched the fast and upbeat song they were singing. They did quite big
movements and dances which really stood out, this could make people want to
learn the dance routine to the song attracting more attention towards the song.
With different members, the backgrounds in the scenes and the back-up dancer
members were different. They would also have their own dances, this is done to
show the different personalities of the members. There is a theme of love and
attraction in the video which related to the song. The energetic movements
almost represented how they reacted when they were touched, relating to the
songs chorus “Just a touch of your love”. This video is a representation of how
they feel and react when they’re touched by someone with a mutual attraction.
Their clothing was a bit revealing and accentuated their body shape, this can attract
more male attention, but it can also attract more female attention as the way
they were dressed was stylish and fans that look up to them may be influenced
by them. From this music video, I feel like cutting on the beat and the
transitions they use can be applied in my music video.
Surrounded by male dancers
different coloured backdrops
Revealing clothing to accentuate their body shape
hugs the wall and pushed against walls
Dances to the beat
Thigh high boots
Different scenes for each member when they're singing
Slow-mo and fade used for breakdown with faster cutting
speed
ending has shots of members together dancing
similar costumes to one another but different colours
location was a maze (studio)
high key lighting
tracks whoever is singing
zooms in and out on person who is singing
cutting to the beat
Justin Bieber - Sorry
This music video was mostly performance based as
the video is mainly a dance video where you see dancers dancing to the song.
They’re wearing loud and colourful clothing and lots of accessories which stand
out against a white background, the type of clothing they’re wearing trendy,
which shows that the video is aimed more towards teenagers as the style is
geared more towards that age group. The dancers in the video was quite diverse,
which shows that the video I aimed at people of different ethnicity and not just
one type. As the music video is mostly dancing the dancers dance in time to the
beat of the song to make the video look smoother. Cutting to the beat is not as
frequent in this video as the scenes are a bit longer so that people can watch
the dancers dance. There is a variety of different shots to show when they’re
dancing and when they’re lip sinking to the song, there are close-ups used to
show their emotions whilst they exaggerate the lip syncing slightly. This makes
the video slightly quirky, which stands out a bit more. I liked how the dancers
looked and the style they dressed in, also the studio location fitted the song
quite well. From this music video, I would like to use a studio location for
part of my video and also to have the actor dressed stylish so they fit the
genre of the music.
Dancers
Colourful clothing
Summer clothing
Dances in time with the beat
White background
Uses different shots
Studio location
Similar clothes style
Tracking at times
long shots
wide shots
mid shot
pull focus
shallow focus
cuts and cross cuts
some beat cutting not obvious and frequent
fast pace editing
On my own – Amber
This music video features around the main artist
whose name is Amber. The video does not have any colour and is in black and
white, until the end of the video where there is one scene with colour. The
song is a sad song so it is quite slow and this fits in with the slow camera
movements and slow cutting rate. If the song cut too fast it would not fit the
genre of the song and would look quite out of place with the song. Slow motion
is used in the song to exaggerate the slowness of the song. The cuts used were
invisible cuts as a pan would be used with the movement of the scene to
transition onto the next scene. The movements in the song were slow too to fit
with the pace of the song. The singer in the video smiles and is sometimes
expressionless at times in the video to match the theme of the song. The lyrics
“This mask is running thin” links with how she smiles in front of other people
but when she is alone she looks sad, almost like she has to wear a mask in
front of others. There is not much lip syncing in the video apart from the end
of the video, instead the video is more of a visual video where it shows parts
of the singer’s life and how they act. The target audience maybe aimed at an
older audience, like older teenagers or young adults, who may relate with the
feelings and themes of the songs. The transitions used in the video are not
very sudden, which keeps the calm atmosphere to the song in the video. The
attraction of the video is the visuals of the video and the relation between
the video and the song. Fans may want to look more into the singer’s life and
relate the lyrics to the video almost as if they’re figuring out a puzzle
created by the artist. The artist wears quite fashionable clothing which I
currently trendy, which creates an aesthetic that the target audience may
relate to and like. Tracking is used to make it seem like they’re following the
story of the singer. Close-ups and mid shots are mostly used in this video to
show the expression of the singer, as the song I mainly about their emotions.
Aspects I liked from this video is how it was filmed in black and white and the
transitions that were combined with the camera movement to make an invisible
cut. From this music video, I would like to implement the black and white
scenes into my music video, however only parts of the video will be black and white.
Also, I would like to use similar transitions that were used in this video to
create smooth video transitions.
· Black
and White
· Slow
tempo
· Camera
follows her
· Slow
cutting rate
· Use
of panning to transition
· Locations
include outside, backstage setting and house setting.
On this blog I will be publishing my work for my A2 media work. My work will be related to the planning, production and evaluation of my coursework linked to music videos.
