Treatment/Pitch feedback

Treatment:

For our music video we chose the song “I got this” by Jay Park. The genre of the song is Hip Hop. Our target audience is mainly female as the artist is male, however the song is from the genre Hip Hop which is quite a popular genre amongst all people, so we are also able to have males as our secondary target audience.

With the song being written by a Korean artists we have decided to do the costume/clothing style based about Korean fashion to do with R&B and hip hop fashion in Korea. This will suit the aesthetic and theme of the song better and makes the actor fit in better with the song.

The song is a personal song to the artists and talks mostly about his life so for our concept we will mostly be focusing on the artists. We will use various shots which features the artists and use multiple close ups to capture their emotions and feelings. He will be at different locations to look at the surroundings of himself.

For filming we are thinking of mainly using natural lighting as most of our shots will be locations shots meaning we will be outside and we would not have lights on hand to film with. This means we must plan out our shoots very well and take into consideration the times we film and how much light we will have during the day or evening. We also need to check the weather so that the lighting is not too dull or bright and to keep the shots we take consistent.  If we film during the evening we need to consider how much lighting we will have from the surrounding area with the street lights or store lights, so that it is not too dark when we are shooting. While shooting our actor is the centre of attention, so majority of the shots will feature him standing in the middle to make him the main point of focus.

We did not get much feedback, however from what we were asked it seemed like we needed to make our idea slightly clearer. We can show this clearly by creating a storyboard to illustrate what will be happening in our music video. This can be done through our pre-production work. With the concept we’re going for we would have to show a lot of emotion through our shots for the viewers to understand what is going on. As we’re going to be doing the same thing throughout our music video, with the actor just lip syncing we would have to have a wide range of shots to keep the music video interesting and relevant. We would also have to focus on our editing techniques and transitions to keep the music video flowing well. By keeping our music video to one actor it will significantly make filming easier, as we wouldn’t have to plan around the schedule with a big group of people. Furthermore our actor has a flexible schedule so it is also convenient for us.

The considerations we would have to make for our music video is that there is swearing in our video. We would have to look at watershed and the appropriate times we could broadcast our song in the UK. With OFCOM (office of communications) there are regulations which are generated to protect younger viewers from content that is deemed inappropriate for them. For the UK the watershed is 9pm – 5:30am so we would only broadcast our song at these times either on television or on the radio. In other cases if we do want to broadcast the song during daytime we could use an audio editor to bleep out the swear words, this would also be useful to do if we want to broadcast the song worldwide.

We will use social media to promote and broadcast our song. The majority of our target audience are young and are very active on social media. So by broadcasting our song through social media we would essentially be directing our attention at them. Furthermore artists tend to broadcast and promote their songs online and it is where most striving artists are discovered. Although the artists we have chosen is already quite well known he is seen as a more popular idol in Korea and Asia rather than in the western world. So broadcasting our song through platforms like YouTube, snapchat, sound cloud etc. would be helpful as most western audiences use these social media platforms.