experiments with album and advert

For the advert I experimented by creating 2 different types of posters one was inspired by one of the case studies I did by Jay Park. This is the first experiment where I printed a black background and the photo I was using and taped them together using masking tape. I then scanned the image in and replaced the scanned photo with a digital one as the quality of the image was quite grainy. For my second experiment I layered the image on top of one another and used colour dodge on one layer to make the image darker and to create more shadows. I them add the text and added a drop shadow to the text to make it stand out more.  

For the actual CD I added an image of the city at first and created white outlines for the CD. I then created the text in Adobe Illustrator to wrap around the circle by creating a circle in illustrator and typing on the path of the circle. I exported this to photoshop and resized it where I place it around the inner circle of the CD. When I added the CD with the image of the city to my inside inserts I felt like I had used too much imagery. Therefore, I created the second CD experiment, where I used a faint dark grey gradient to fit my colour scheme. I kept the white lines and the text where they were, but this was better as it did not over complicate the look of my inside inserts. 

Here I used the photo I had edited for the inside insert. At first, I had left the right side a plain grey gradient, however it looked odd next to the left side insert. So I decided to make it consistent by adding clouds to the left side panel. I lightened the images as it was quite dark at first and there were too many shadows, which did not match the outer cover of the album I had designed. 

For the front cover I used the image I had edited with the clouds. I covered part of his face to make a mood like he does not care like Jay Park. For the spine I added the company logo and a CD production number and the artist’s name and title of the album. I added the track list at the back. I had the back plain at first but thought it was too plain, so I added a picture of the city without a lowered opacity at softer light. I added the barcode and the company logo here too.